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We are pleased to have launched our new campaign ‘Barney Army’ to commemorate Raymond Van Barneveld’s last year on the pro darts circuit. Behind every great sportsperson are their fans, and this year-long campaign calls for all fans and followers of the 5 x World Champion to join the Barney Army community.
Behind every great sportsperson are their fans, and this year-long campaign calls for all fans and followers of the 5 x World Champion to join the Barney Army community.
The campaign ‘Barney Army’ is kicked off with a 2-week campaign on Facebook to drive subscribers who want to be personally connected to Raymond, forming the official Barney Army database. Subscribers will gain exclusive access to advice from the man himself as well as being automatically entered into exceptional prize draws, including the chance to win hand-signed RVB gear and the opportunity to meet him in person at the official Target Darts launch event in September.
To coincide with the Barney Army digital media campaign, Target Darts have also revealed the launch of the striking new Barney Army shirt and a range of equally stunning Barney Army flights.
The 2019 Barney Army shirt, which Raymond debuted last night in Nottingham during his Premier League all Target match with Rob Cross, was designed specifically for and directly with RVB. This carefully curated Barney Army shirt has been designed in an orange camouflage print and is a celebration of Raymond’s incredible journey and a thank you to his fans – the ‘Barney Army’.
The back of the shirt features the signature Barney Army logo and a quote from Barney about his biggest inspiration in darts – his fans.
“MY FANS ARE MY INSPIRATION, WINNING IN FRONT OF THE BARNEY ARMY IS THE REASON I PLAY” – RAYMOND VAN BARNEVELD
Amongst the graphic camouflage design, you will discover the many trophies that RVB has won on his journey so far, as well as 5 stars to reflect his 5 world titles. On the side of the shirt, a silhouette of the iconic Barney pose features within the camouflage, another subtle reference to the darts icon. Made with an intuitive ventilation system that keeps you comfortable when it matters most. Made from a high-performance microfibre fabric that has been specifically designed to wick sweat away from the body and move it to the fabric surface, where it evaporates helping you to stay dry.
The Barney Army Pro.Ultra flights feature a spot UV print to enhance flight to shaft grip. Printed on an opaque material, this bold Barney Army flights have been designed in black, orange and a camo print to support the launch of the Barney Army campaign.
As an additional element of the campaign, Target has also announced an incredible promotion which you will find available through selected retailers. The promotion details that with every RVB Tungsten Dart set purchased you will receive a FREE set of the new Barney Army flights.
The mission of this campaign is to celebrate RVB’s incredible career whilst commemorating his last year on the circuit. It goes without saying that Raymond has had one of the greatest careers in professional darts, and Target’s pride in having him within their pool of pro players during this final stage is exactly why they want to make as much noise as possible whilst providing his fans with a direct link to the legend himself via the monthly Barney Army newsletter.